Grocery Trends with Brick Meets Click – May 2021 Insights

Grocery Trends May - How Grocers Can Keep Their Shoppers Online

May 2021 saw a dip in online grocery sales, but numbers are still 3X higher than pre-Covid sales volume (May 2019). As retailers see shoppers spend less time at home, with the country reopening and vaccine rates increasing, now is the time to look at what’s drawing in online shoppers, and what’s driving them away.

Watch the Q&A with David Bishop from Brick Meets Click, where David shares insights on leading grocery eCommerce programs as well as which customer groups grocery retailers should target for shopping online. For more Grocery Shopper insights visit: https://www.brickmeetsclick.com/egrocery-ip–understanding-the-online-shopper

–Time Stamp–

00:00 Intro

00:45 How has online grocery sales volume changed in May 2021?

3:00 Will shoppers stop shopping online, as more people are vaccinated?

5:16 Do shoppers still prefer pickup over delivery?

12:10 Who do you think is setting expectations for grocery customer service?

16:18 Which age group is most likely to shop for groceries online?

19:43 How does Brick Meets Click help retailers take advantage of the “year of reconciliation”?

Ask the Analyst

David Bishop

Partner at Brick Meets Click, David leads Brick Meets Click’s consumer research, retailer benchmarking, and market forecasting programs while also working closely with grocers to improve results flowing from their omnichannel strategies.