Grocery Trends with Brick Meets Click – June 2021 Insights

Grocery Trends June – Why Grocery Pickup Is Key to Solidifying Sales for Regional Grocers

U.S. online grocery sales in June 2021 were down 23% from one year ago, but only 3% lower than May of this year. While overall sales declined, pickup’s dominance continued to strengthen in all markets, as ship-to-home shrank and delivery grew only slightly.

Watch the Q&A with David Bishop from Brick Meets Click, who shares insights on why pickup continues to be the dominant fulfillment method, why its success is often overlooked and how cross-shopping with mass merchants affects customer expectations. 

For more Grocery Shopper insights read the Announcement and visit Brick Meets Click 

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-Time Stamp-

00:00 Intro

1:40 What’s the top-line finding for June?

3:06 How does ship to home tie into this month’s findings?

4:30 Why is the message about pickup’s success getting lost? 

7:54 What channel migrations should grocers know about?

10:43 What’s behind pickup’s long-term dominance?

15:52 How do cross shopping habits affect regional grocers?

18:57 What grocery trends can we expect going into fall 2021?

Speakers

David Bishop

Partner at Brick Meets Click, David leads Brick Meets Click’s consumer research, retailer benchmarking, and market forecasting programs while also working closely with grocers to improve results flowing from their omnichannel strategies.