Freson Bros. Partners with Mercatus to Deliver an Exceptional Online Ordering Experience for Fresh and Prepared Foods

Leading Western Canadian grocer, recognized for its outstanding fresh market expertise, enhances customer convenience, operational efficiency, and profitability through advanced digital commerce solution.

Houston – March 31 , 2025 – Freson Bros., Alberta Canada’s award-winning Independent Grocer of the Year, has selected Mercatus, a leading provider of digital engagement and commerce solutions for regional and independent grocers, to launch a cutting-edge online ordering platform for fresh foods and prepared meals. This partnership underscores Freson Bros.’ longstanding commitment to excellence, customer convenience, and community engagement.

With 17 locations across Alberta, Freson Bros. has earned a reputation for quality fresh foods, exceptional prepared meals, and unmatched customer service. By implementing Mercatus’ advanced white-label digital commerce platform, Freson Bros. now offers its customers a seamless, personalized ordering experience for catering, food service, and fresh-prepared meals, accessible via web and mobile app. The new digital ordering solution is strategically designed around three key goals:

• Unparalleled Customer Convenience: Customers can effortlessly place orders for their favorite fresh and prepared meals online and conveniently pick them up in-store, significantly improving the overall shopping experience at Freson Bros.
• Operational Excellence: Store teams benefit from a streamlined order management system that optimizes the entire ordering and fulfillment process. Enhanced efficiency ensures each order consistently meets Freson Bros.’ exacting standards for quality and service.
• Increased Revenue and Profitability: The deployment of an advanced digital ordering application and sophisticated order management tools positions Freson Bros. to significantly grow sales across its catering and food service departments, ultimately boosting overall profitability.

“Freson Bros. is dedicated to continuously evolving our customer experience by making it easy and convenient to access the fresh, high-quality products we’re known for,” said Doug Lovsin, President of Freson Bros. “Partnering with Mercatus empowers us to not only exceed our customers’ expectations but also enhance our operational efficiencies, driving profitable growth in our most important categories.”

“We’re excited to partner with a visionary retailer like Freson Bros., which shares our commitment to innovation and exceptional customer experiences,” said Lan Nguyen, CEO of Mercatus. “Our collaboration represents a powerful opportunity to improve the customer experience, streamline prepared food operations, deepen customer loyalty, and accelerate growth in the highly competitive fresh and food service segments.” This strategic partnership further solidifies Freson Bros.’ leadership position in Alberta’s grocery market by merging digital innovation with outstanding in-store experiences, setting a new benchmark for grocery retailers.

About Freson Bros.

Freson Bros. is a family owned and operated business headquartered in Stony Plain, Alberta. Founded in 1955 by Frank Lovsin, Frank Resek and his father, Leo Resek, Freson Bros. has been dedicated to celebrating family, community, and heritage since the very beginning. An Alberta-grown business from their roots to their products, the company’s focus is simple – quality, unique products, and excellent food. Recognized as the Canadian Independent Grocer of the Year, Freson Bros. continues to lead the industry in innovation and excellence. With 17 stores across Alberta, Freson Bros. is currently the largest chain of independently-owned grocery stores in the province. Visit freson.com for more information.

About Mercatus

Mercatus is the trusted partner driving digital commerce transformation for grocery retailers. Our scalable technology empowers retailers to take full control of the customer journey—from first impression to transaction. By turning every digital interaction into an opportunity to deepen engagement, strengthen loyalty, and protect margins, Mercatus helps retailers attract new shoppers, improve retention, and accelerate growth both online and in-store. Step confidently into the digital future of grocery retail and unlock its full potential with Mercatus.

Media Inquiries
Emi Takeda, Mercatus
[email protected]